There’s a trick to winning a car

With mobile in mind, a campaign themed ‘There’s a trick to winning a car’ was created for PetStock, an Australian pet supplies franchise. Mobiles provided the tool for people to be the director of their own pet trick video or photo entry making the competition easy to enter. The campaign allowed information to be gathered and a database of potential ongoing customers to be formed.

Agency: Freeform.
Role: Creative concept / Art Director.