The Rice Project

Soil in Fukushima Japan became contaminated with radiation following the 2011 earthquake, resulting in rice farming not being possible there for at least another 40 years. The Rice Project aims to help Japanese farmers grow rice with the help of Kubota Tractors Australia and farmers with land to lease. The print ad calls on farmers in rural Queensland to help fellow farmers in Japan who face decades without crops.



Agency: Redhanded.
Role: Creative concept / Art Director.