This commercial uses existing stock footage from Getty Images, one of the largest sources of still and video imagery. The spot was created for a competition run by Getty to demonstrate how their image library could be used creatively for client projects. I chose to show how a selection of their videos could be used to create an important message from Cartridges for Planet Ark. A not-for-profit organisation who help to preserve the environment by recycling printer cartridges before they end up in landfill. The spot was a finalist.
A private project.
Role: Creative concept / Art Director.